When employers factor salary history into the hiring process, it disproportionately affects women and people of color and perpetuates the pay gap. Over the course of a 40-year career, the average woman loses out on over $400,000, and for Black and Latina women, that figure is more like $1 million. 

To help combat discriminatory hiring practices related to salary history, Columbus City Council passed a new law prohibiting employers from inquiring about a potential employee’s past wages, relying on past wages to determine future compensation and disfavoring an applicant for not disclosing past salary information. With the law going into effect March 1, 2024, they needed an effective campaign to increase community awareness of the legislation. 

Working with Councilmember Lourdes Barroso de Padilla and her team, Hunter created a holistic educational campaign for the Salary History Ban. In the months leading up to the law’s start date, we published organic social media posts, paid social ads, radio ads, paid YouTube video ads and more, all leading back to an informational landing page. 

​

• Facebook & Instagram Reach: 

  • Nearly 30,000 organic

  • Over 359,000 paid

• LinkedIn Impressions:

  • Nearly 20,000 organic

  • Over 1 million paid

• Website Traffic:

  • 17,362 total visitors

  • 150 average visitors per day

ANIMATED VIDEO