Senior Content Strategist

Krista Armstrong

Krista is an avid storyteller with a “spidey-sense” for finding unique and compelling ways to connect with an audience. She uses her powers for good — specifically, the good of the brands we work with and the communities they serve. She leads and collaborates with the writing team every day to craft strategic, cohesive content that brings brand stories to life.

Experience & Activities

Krista brings a wealth of experience in copy, content and people management to Team Hunter. Most notably, Krista served as Supervisor for the Zulily Copy Team, leading a team of 26 writers in the development of unique brand voices for Zulily’s hundreds of vendors.

A degree in Journalism underpins Krista’s passion for digging deep and becoming a subject matter expert in everything she takes on. She’s a lover of Ohio-made beers and spends her free time hunting for stunning secondhand fashion finds.