COTA’s social channels are not just for service-related communications. We also leverage social media to build our brand and demonstrate to our customers that, despite being a state agency dedicated to safely transporting people around Columbus, we can also have fun! 

When a Recess Therapy interview about corn went viral and got remixed into a catchy song, we seized the opportunity to join the fun with a COTA-focused video. The video features blooper moments from our other video series, inspiring drone shots of Columbus, footage of COTA buses in and around our facilities and the city and, of course, the corn song. This was our highest performing Instagram post in 2022, reaching 54,441 people and garnering 7,418 plays, 716 likes, 47 comments, 650 shares and 32 saves.