Columbus, Ohio — Hunter Marketing is proud to announce their continued partnership with the Central Ohio Transit Authority to act as its agency of record. Hunter understands that access to mobility options is a powerful tool for the upward mobility of individuals, as well as for community-wide economic development and prosperity. Hunter’s internal values, the driving force behind their choice to do work that makes an impact, align perfectly with COTA’s guiding principles.
An Ohio-based company, Hunter Marketing provides award-winning marketing strategies that consistently exceed expectations and KPIs. Since its founding in September of 2019, Hunter has expanded from a one-woman business to a 10+ person digital creative agency with over a dozen clients spanning several industries including, but not limited to: retail, public transit, non-profit, qsr and beverage, and health care.
“Hunter Marketing is so excited to continue our work with COTA, now as their agency of record,” said Elspeth Paige-Sack, Chief Experience Officer and founder of Hunter Marketing. “Hunter has a proven track record of creating award-winning campaigns that have already begun to elevate COTA’s position from a transit authority to a mobility solutions provider. Our team will continue to tackle the challenges ahead and transform them into opportunities for growth.”
In order to be successful, COTA’s agency of record needs to thoroughly understand the history of COTA and the driving forces behind COTA’s vision for the future of the organization. Team Hunter played an integral role in the development of COTA’s overall marketing strategy for the past two years. As such, Hunter is perfectly poised to position COTA as a safe, reliable and award-winning mobility solutions provider that moves every life forward.
“Hunter is passionate about increasing equitable access to mobility solutions in the city we love and call home.” said Elspeth. “We understand the opportunities that are unique to COTA — to drive trial, build back ridership, instill confidence in COTA’s safety and reliability and, ultimately, leverage a transformative approach to messaging that positions COTA as a mobility leader in our region and beyond.”
“Hunter is passionate about increasing equitable access to mobility solutions in the city we love and call home.”Elspeth Paige-Sack, Chief Experience Officer and founder of Hunter Marketing
Hunter is already hard at work with Team COTA on a variety of campaigns, including the development and rollout of a new fare management system. Throughout the process, Hunter welcomes feedback from Franklin County residents and COTA customers to help further inform and improve our strategy.